HONORING OUR 50TH ANNIVERSARY!
Breck opened the 2011-2012 season on November 11, 2011 (11/11/11). Following a season like never before the previous year, during which Breck set a new record of 519 inches of snowfall over the course of the season and saw the successful openings of several new attractions at the resort, Breck took it to an entirely new level for 2011/12.
How we celebrated
Breck “50 Wishes” campaign
Throughout the course of the season, guests were asked to submit any wish they'd like to see fulfilled at the resort. Breckenridge staff compiled 50 of these wishes and make them come true during the year. Visit our Facebook Wall!
Breck opened on Dec. 16, 1961 and the resort celebrated 50 years later on Friday, Dec. 16, 2011 in the midst of one of the resort’s signature annual events, the Winter Dew Tour. The Town of Breckenridge hosted a champagne toast off Ridge St. to honor the people that have made this town great over the years as well as Los Lobos at the Riverwalk Center for revelers later that night.
50 Days of Giveaways
To help build excitement for the season, Breck hosted “50 Days of Giveaways” on the official Breck Facebook page
and gave away a free prize every day of the 50 days leading up to Opening Day.
“Even though it’s our birthday season, we thought it’d be great to focus the celebrations on our guests and truly give them the experience of a lifetime,” said Pat Campbell, Breck SVP & COO. “It’s our way of celebrating in that signature Breck style, and at the same time thanking our guests for their support over the last half-century.”
Breck's New Look
Breck also released a new updated resort logo this season, as well as a brand new commemorative 50th Anniversary logo. “We felt that it was time to update and modernize our look to coincide with this historic season,” said Kieran Cain, Breck's Director of Marketing.
Over the last 50 years, Breck has cemented its place as one of the world’s most popular ski destinations, and has managed to host millions of guests from around the world without ever compromising their trademark attitude and laid-back welcoming character, for which it has become famous.
The conception of building a ski resort in Breckenridge began during the late 1950s, when Bill Rounds of the Porter and Rounds Lumber Company became interested in bringing skiing to the valley. The Peak 8 Ski Area (as it was first known) opened on December 16, 1961 with one double chair and a midway unloading station in addition to one short T-bar.
Some other noteworthy statistics from Breck’s first 50 years:
Breck has received approximately 17,500 inches of snow (1,416 feet) since the resort opened in 1961.
Breck has welcomed visitors from all 50 US states and over 60 different countries
Breck has hosted approximately 39 million skiers and snowboarders since 1961 (the first season featured around 17,000 total skier visits, as compared to 1.63 million in 2010/11)
Breck was the first ski resort in North America to install a high speed quad chairlift, in 1981.
Breck became the first ski resort to allow snowboarding in Colorado, in 1984.
Breck installed the Quicksilver Super 6, the first and only double loading chairlift in the USA, in 1996.
Breck built the highest high-speed quad chairlift in the world, the Imperial Express Superchair, topping out at an elevation of 12,840 ft. in 2005
The 2011-2012 season was historic for Breck…..book your trip today and come celebrate with us all year long!